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They came to collect….silver and gold

#TeamDTW enjoyed a great night at CIPR North East’s annual PRide awards – we picked up a gold and two silver awards for our work during 2014.

The gold award, which we won jointly with Hartlepool Borough Council, was for our work on the Hartlepool Vision project.

We worked with the council’s economic development team and used video and mixed photography with futuristic artists’ impressions to create an image of how eight different sites across the town could look following development.

CIPR judges praised the campaign as “a fantastic example of a value for money, innovative public sector campaign – bringing the work of economic development and public relations together to achieve return on investment for the tax payer.”

We’re proud of the results – in just five months the Vision project has led to the direct creation and safeguarding of 300 jobs in Hartlepool, and attracted £1.75 million of new investment to the town.

We’re equally proud of the two silver gongs we won as well. One was for our community relations work with Northumberland Clinical Commissioning Group, and the second was for our Internal Communications video for Coast & Country Housing.

Our 'I am Coast & Country' video has been used as the centre of Coast & Country's induction programme and broader and internal communications work
Our ‘I am Coast & Country’ video has been used as the centre of Coast & Country’s induction programme and broader and internal communications work
Our community relations work with Northumberland Clinical Commissioning Group took #teamDTW right across the county to ask people about their priorities for the future of health and care
Our community relations work with Northumberland Clinical Commissioning Group took #teamDTW right across the county to ask people about their priorities for the future of health and care
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Insights

Good for your Elf!

*** Don’t forget to turn up your sound when watching! ***

When working in the world of film there is one strict rule of thumb – don’t work with children and animals. In the spirit of DTW we thought we would challenge it, get ten children, two dogs and a pretend horse to re-create Christmas for our video greetings.

Polaroid_PeteA very early morning start saw props, staff and toys for all girls and boys loaded up and carefully and decanted into one of the director’s houses. As if by DTW magic, a converted church and outdoor woodshed that doubled up as a perfect grotto, were dressed and filled with fun and mayhem.

The script was carefully recorded and, amongst the very crazy chaos, perfect gems of elvish monkey business were captured. Much to the DTW team’s surprise, there were no diva fits, tantrums or doggy mishaps. Although the children were quite bemused as to why members of staff were enrolled on the mock naughty and nice list.

The children’s camera elfie – selfie photography was outstanding – obviously their parent’s artistic nature has rubbed off onto said offspring.

The elves did a sterling job; they were extremely happy, full of chocolates from retakes and covered in glitter.

The smaller members found the wrapped presents with no contents very misleading, so took it upon themselves to rewrite the naughty and nice list, as team DTW have of course, been absolutely amazing this year!

Polaroids

DTW Christmas Video - 2013

 

See the antics that our elves got up to last year
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News

Award nominations are great but good questions are even better

#TeamDTW is off to the artistic surroundings of the Biscuit Factory in Newcastle this Friday for the CIPR’s annual north east Pride awards.

We’re chuffed to be shortlisted for six awards for some of the exciting work we’ve done over the past year with some great clients.

Awards are great but what’s even better is getting the feedback from clients that our work is delivering results for them on the ground.

We have so many tools and platforms available to use now when it comes to sharing stories and engaging communities and stakeholders that it is no wonder people get lost in the maze sometimes.

The number one tip for any successful campaign is to take a step back, think clearly and ask three questions?

  • What do I want to achieve?
  • Who do I need to talk to?
  • How am I going to measure success?

Once you’ve got answers to those three questions you’ve got a good starting point.

If you want to see more about the results you can get when you ask the right questions please have a look at our shortlisted work.

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