Sometimes when you’re developing a creative for a campaign, the stars align in terms of subject matter, objectives and, in the case of one of our latest projects at least, the time of year.
The 2020 US Presidential election was never going to be simple, straightforward or dull. However, good old Superman’s catchphrase of ‘Truth, Justice and the American Way’ has arguably never been under more threat.
When it comes to measuring the success of a campaign, there can’t be many greater arbiters than an announcement by the Prime Minister.
Some great news to start the month of October! DTW has risen three places to #23 in respected trade website Prolific North’s annual list of Top 50 public relations companies across the north of England.
With the new BBC Director General, Tim Davie, taking up his post this week, at the top of his extensive to-do list is the task of restoring trust in the corporation and re-establishing the notion of impartial reporting.
Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and what they will be in the future.
All communications professionals can all agree on one thing – a marketing campaign needs to provoke an emotional response.
The 2020 US Presidential election was never going to be simple, straightforward or dull. However, good old Superman’s catchphrase of ‘Truth, Justice and the American Way’ has arguably never been
When it comes to measuring the success of a campaign, there can’t be many greater arbiters than an announcement by the Prime Minister.
Some great news to start the month of October! DTW has risen three places to #23 in respected trade website Prolific North’s annual list of Top 50 public relations companies across the
With the new BBC Director General, Tim Davie, taking up his post this week, at the top of his extensive to-do list is the task of restoring trust in the
Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the
All communications professionals can all agree on one thing – a marketing campaign needs to provoke an emotional response.
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