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content planning for Social media

Let’s talk about effective content planning for social media

A large part of the work we do for our clients is helping them to make the most out of their social media presence. This often involves developing creative campaigns and achieving reliable results. While it is important to create content that resonates with your audience, it is equally important to publish content in an efficient and effective way.

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Ethics in the age of Algorithms and AI

Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and what they will be in the future.

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