11 years and counting of PRCA CMS accreditation

PRCA CMS accreditation logos 2024

DTW has once again secured the prestigious Communications Management Standard (CMS) awarded by the Public Relations Communications Association (PRCA). This achievement marks our 11th year of successful CMS accreditation.

The standard is, to quote the PRCA “the hallmark of PR excellence”. It combines elements of ‘ISO9001’ and ‘Investors in People’ with criteria specific to a PR and communications consultancy.

It’s great to have a well-defined framework that is tailored to our profession, and one that we can use to evaluate ourselves every year. Having professional management standards in place gives our clients, management, and staff peace of mind and serves as proof that DTW is a well-run business. This also reinforces our commitment to delivering exceptional results, upholding ethical practices, and maintaining the highest levels of professionalism.

We are inspected and evaluated annually on three of the nine core areas that consultancies are assessed on. This year’s shortlisted assessment included:

  • Leadership & Communication
  • Business Planning, and
  • Financial Management & Systems.

PRCA CEO James Hewes commented: “This marks DTW’s 11th year of completing its CMS. The assessment delved into three key areas: client management, financial management, and business planning. For client management, for example, a comprehensive client survey conducted in January covered various aspects such as quality, creativity, trust, strategic input, and DTW’s role as a ‘trusted partner’ in the eyes of clients. The survey results were shared with both clients and team members and will inform a target of increased client satisfaction by 2025.”

Big thanks to Jan for all her support in picking up the lions share of the work and working closely with the PRCA team.

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