Category: News

DTW has once again secured the prestigious Communications Management Standard (CMS) awarded by the Public Relations Communications Association (PRCA). This achievement marks our 11th year of successful CMS accreditation.

The standard is, to quote the PRCA “the hallmark of PR excellence”. It combines elements of ‘ISO9001’ and ‘Investors in People’ with criteria specific to a PR and communications consultancy.

It’s great to have a well-defined framework that is tailored to our profession, and one that we can use to evaluate ourselves every year. Having professional management standards in place gives our clients, management, and staff peace of mind and serves as proof that DTW is a well-run business. This also reinforces our commitment to delivering exceptional results, upholding ethical practices, and maintaining the highest levels of professionalism.

We are inspected and evaluated annually on three of the nine core areas that consultancies are assessed on. This year’s shortlisted assessment included:

• Leadership & Communication
• Business Planning, and
• Financial Management & Systems.

PRCA CEO James Hewes commented: “This marks DTW’s 11th year of completing its CMS. The assessment delved into three key areas: client management, financial management, and business planning. For client management, for example, a comprehensive client survey conducted in January covered various aspects such as quality, creativity, trust, strategic input, and DTW’s role as a ‘trusted partner’ in the eyes of clients. The survey results were shared with both clients and team members and will inform a target of increased client satisfaction by 2025.”

Big thanks to Jan for all her support in picking up the lions share of the work and working closely with the PRCA team.

Thanks for reading
Lorna

Having planned some much-needed refresh and recharge time, last month Lorna and I unleashed our inner superheroes – taking the opportunity to completely disconnect from work and re-energise.

We juggle busy work schedules with family life, but one thing we’ve always done is schedule time for a little self-care. For some that might mean relaxing and doing nothing. For us, it’s the opposite!

From Ibiza DJ and Sax duo Lovely Laura and Ben Santiago to Café Mambo and Symphonic Ibiza, we partied away in Skeg Vegas (Skegness) to the feel-good tunes of the White Island, pretending we were in sunnier climes.

We spent our mornings walking along the beach catching up on anything and everything, then mid-afternoon we hit the dance floor, busting moves with tins of beans, dinosaurs, and Power Rangers, to name a few.

Tracking around 40,000 steps a day (quite a bit more on Sunday) we felt like we’d done several gym workouts with all that dancing. It wasn’t a relaxing break, but it was just what we needed.

What’s this all about? It’s the importance of down time. Taking time out to have fun – whatever that may be – and recharging. Then getting back to work refreshed and productive, with increased focus and fresh ideas. It’s good for your mindset, good for your happiness, and good for the business.

And the costumes? Well, that’s just us celebrating being awesome!

So, embrace your inner superhero and make time for a little fun to recharge in your own way. Stay tuned for more tales from our escapades in the future…

Team Mind BMX racing is getting a new set of race jerseys that are sure to inspire the next generation of BMXers to think about sustainability thanks to DTW’s design team.

DTW is thrilled to be a key sponsor for this initiative and to have supported the project by designing the new-look jersey for Team Mind BMX, which will be seen on track when the British Cycling National Series kicks off in Manchester this weekend (23-24 March 2024).

Having worked with Mind locally in Stockton & Middlesbrough, we were happy to offer our support when our long-term DTW friend and client John Twitchen from Stuff4Life, who coaches and manages the team, asked us to help out with a new design. 

The aim of the design is not just to create a great-looking jersey, but also to promote awareness and inspire environmental consciousness. 

The jersey’s principal design feature is a brightly coloured vortex, which conveys the concept of circularity. It comprises a multitude of icons that represent sustainability, the environment, clean energy, net zero, climate, nature, circularity, and people – as well as the Mind ‘squiggle’ graphic. The colours used in the design correspond to those of the global temperature ‘barcode,’ ‘show your stripes‘.

Other sponsors who have lent their support to the Team Mind project include Crucial, Troy Lee Designs, Dirtworks, and Muc-Off, along with Teesside-based Stuff4Life.

The new BMX race jerseys are not just a fashion statement – although they do look fantastic!! –  but a powerful message of sustainability and environmental consciousness. It is an inspiration to the next generation of BMXers and a reminder that we all have a role to play in creating a better world.