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and opinions

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Bold, brave and brilliant – A campaign that speaks our language

Very occasionally we see an advert or campaign that stops us in our tracks: something that resonates, speaks our language, and makes us sit up and listen. Surprisingly, it doesn’t happen as often as it should – especially when the aim is behaviour change. Maybe that’s because there’s so much noise out there: we have become partially deaf and blind to the millions of messages we see every day. Perhaps, many are bland, exactly the same as what’s gone before. Or, perhaps, they are not actually speaking our language at all. Hats off then to City of York Council, which

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Cartoon graphic of multiple people in an online virtual meeting

Making your online meetings a success – our top tips

With more and more of us connecting virtually using Zoom, Teams and other online systems, DTW Director Lorna McAteer-Bingham takes a look at some of the simple steps you can take to help make your online meeting a success. One of the biggest changes to businesses as a result of Covid-19 has been the increase in online meetings. At DTW we have used online meeting software such as Skype, Teams and Zoom for many years to keep in touch with clients who are often spread across the globe. But, with lockdown resulting in a shift to home working we have

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Covid-19 Updates

Kitchens, motorhomes and spare rooms – lockdown life at DTW

It has been a crazy ten weeks or so. Chris Taylor, DTW Managing Director, gives his take on life running an agency in lockdown. Firstly, my heart goes out to everyone who has suffered or lost someone they care about to Covid-19 (or anything else) over recent months. Secondly, I’m sure most people would join me in paying tribute to the amazing work done by NHS, social care and other frontline key workers. You’ve been awesome. Thank you. Moving into the DTW world, we closed our office on Friday 13 March. Since then the team has been working remotely –

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Construction facing the ‘new normal’ as it comes out of Covid

This morning I joined the first in a series of new ‘Coming out of Covid webinars’, all focused on the impact of Covid-19 on the infrastructure and construction sector. Today’s topic was a nice easy one to start with…..“With the easing of the lockdown, what is the new normal for construction?” Hosted by Infrastructure Intelligence (it’s worth signing up to their twice weekly newsletter if you don’t already) it was a really thought-provoking and interesting session. We heard from Georgia Hughes from Arcadis, Hannah Vickers, Chief Executive of the Association for Consultancy and Engineering, Matt Blackwell from Costain and Mark

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Cut! What to do if you can’t film….

It’s not just the TV and film industry that has been impacted by lockdown putting a pause on filming. Capturing content for corporate and social media has also been put on hold. Whilst there’s light at the end of the tunnel in terms of being able to resume filming, DTW Director Pete Whelan looks at some of the ways you can keep your content fresh in the meantime. The world changed overnight when the lockdown was announced. In terms of communications, one of the biggest areas of impact was filming. We just had to stop overnight. Even as we start

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Top tips for managing social media in a Covid-19 world

Covid-19 has changed the way businesses and organisations position and market themselves. DTW Strategist Hannah Cheetham takes time to draw breath and consider how organisations need to re-focus social media in a Covid-19 world. The social media world was turned upside down by Covid-19. The landscape changed overnight and content that was appropriate suddenly became redundant and out of date. When Covid-19 began to emerge as an issue in the UK during February and March, we reacted quickly for our clients to review plans and strategies. In many cases this meant quickly pivoting to remove or replace content and tailor

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