When you are on stage following speakers from WRAP and the Environment Agency and speaking ahead of our lovely client Stuff4Life at an event full of specialists in waste and recycling there’s no option but to dive straight in.
NERF events are always well attended and thought provoking and this was no exception.
The UK’s drive to net zero is really just getting started – but for organisations big and small getting involved is a must do. Most organisations have started measuring and monitoring their carbon footprint, many are thinking about how to reduce it, but lots (including us) need to do more to communicate our plans and progress.
That’s just one element in how comms and engagement can help the progression to net zero. For NERF members, using effective comms and engagement strategies to help deliver improvements in recycling rates, and secure planning permission for new treatment facilities, are more familiar but equally important challenges.
It was good to chat through how our DTW Strategic Communications Model can support with challenges like this and to hear how different organisations are already addressing it.