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How to navigate the brave new world of social media regulation

Today’s announcement that Ofcom will have more powers to force social media firms to act over harmful content is no surprise, but what does it mean in reality in terms of social media regulation? DTW Director Pete Whelan takes a look at the new proposal and gives four top tips for harassed and harangued social media managers in the brave new world. 1) We’re already responsible for our content Say a million content creators throughout the UK are reading the news today! Of course, no-one managing any social channels spends any time checking and re-checking their content and carefully crafting

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Five tips for developing a crisis communications strategy in the era of instant response

Developing an effective crisis communications strategy With today’s 24-hour news cycle, it’s now even more important to be on the ball when responding to a crisis. It’s therefore important that you have an effective crisis communications strategy. With this in mind, I headed to Newcastle for a CIPR training session last week. The workshop saw comms professionals from across the North East tackle a hypothetical crisis. Using listening skills, concise writing and a whole lot of empathy, we can make a huge difference. Here are the five key points I took away from the session when thinking about developing an

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Digital marketing agency & PR specialist DTW add talented trio to the team

The team at North East public relations and digital marketing agency DTW is expanding with the addition of three new members of staff to kick-off 2020. Anthony Doyle, Rebecca Dew and Richard Johnston have all joined the team here at DTW. Based in the Tees Valley, DTW has over 30 years of experience specialising in public relations and digital marketing campaigns. This expansion comes on the back of a series of successes in securing new clients. There has also been significant growth throughout existing projects across the UK and further afield. We are currently working for organisations like the Law Society

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#ShopLocal film encouraging people to support the high street is a hit this Christmas

The team at North East marketing agency DTW is backing local independent traders this Christmas with a touching seasonal short film encouraging people to #ShopLocal. People have welcomed the #ShopLocal film on social media, which features a range of small retailers and businesses in Guisborough, highlighting the huge difference local customers make to small retailers in our towns and villages. The short festive film was produced by Guisborough-based DTW’s film and digital content specialists Richard Johnston and Katie Mitchell as part of an online advent calendar the agency produced in the run up to Christmas. They decided to go out

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Shop local this Christmas

There is always excitement at DTW when the office Christmas lights switch on and we trade our usual playlist for something a little more festive. So, what better way to celebrate the season than to create a Christmas video celebrating our fabulous local high street. Those who have visited DTW will know we are lucky enough to be based on the beautiful Guisborough high street, adorned with many quirky cafes and independent retailers. Inspired by this, we decided to pop into a few shops with our cameras and find out why it’s so important to shop local this Christmas. When

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Vote for Northern Spire

It’s common knowledge that we love a good bridge here at DTW Towers. So, we’re delighted that Sunderland’s Northern Spire bridge has been nominated in the Institution of Civil Engineers’ (ICE) international People’s Choice Award. The People’s Choice Award is decided by public votes, so it’s time to get involved and cast your vote today. Voting closes on September 27. The awards celebrate the best civil engineering projects of the year from across the globe that have made a positive impact for their local communities. Northern Spire is competing against a range of impressive projects, including the Hong Kong-Zhuhai-Macao Bridge,

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Shop local this Christmas

There is always excitement at DTW when the office Christmas lights switch on and we trade our usual playlist for something a little more festive. So, what better way to

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Vote for Northern Spire

It’s common knowledge that we love a good bridge here at DTW Towers. So, we’re delighted that Sunderland’s Northern Spire bridge has been nominated in the Institution of Civil Engineers’

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