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I’ve spent a bit of time over the last week scanning through the CIPR’s new guide to social media monitoring. The new guide, which reflect the best practice outlined in the Share This and Share This Too books (a great starting point for social media stuff for the uninitiated) is a really good attempt at ending the confusion about the plethora of monitoring tools and approaches and aligning this activity to real business objectives. I don’t claim to be a social media guru (and don’t trust many who do) but anyone working in PR and comms who is still in denial about the
I’ve spent a bit of time over the last week scanning through the CIPR’s new guide to social media monitoring. The new guide, which reflect the best practice outlined in the Share
