24 08, 2020

Ethics in the age of Algorithms and AI

2020-08-24T08:26:03+01:00August 24th, 2020|

Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and [...]

3 08, 2020

Are we entering the era of shitposting as a valid communications tactic?

2020-08-03T16:34:12+01:00August 3rd, 2020|

Shitposting masterclass or just a plain shitshow? That’s the question that everyone is asking after the design horror show in the government Covid-19 public health campaign. And it’s not only communications professionals. […]

24 07, 2020

Writing it right – Effective writing for your audience across multiple platforms

2020-07-24T13:01:55+01:00July 24th, 2020|

With the growth of digital channels, we have never consumed as much written content as we do now. Well written content can resonate with your audience and communicate messages well. But if you don’t get it right, you can switch off your readers. […]

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