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12 10, 2016

What Is Thumb-Stopping Creative?

How Instagram wants us to create engaging content whilst giving them our money. The Simply Measured LIFT Conference in Seattle came to a close with a keynote from <American Buzzword> Head of Monetization </American Buzzword> at Instagram, Vishal Shah. Whilst it wasn’t the most inspiring speeches of the whole conference, there was a key takeaway [...]

12 09, 2016

Elections, just like buses…..

Elections – just like buses, none for ages and then…… There’s been enough chatter about the US Presidential election just on this side of the pond to last for the next forty years, never mind four. Most of it is none too flattering for either Hilary Clinton or Donald Trump. I won’t even mention the Labour Party leadership (deep sigh). […]

22 07, 2016

Twitter Verification For Everyone

Twitter verification for the masses!  The gap between the privileged few, and the majority of lowly users is fading - no more will there be an ‘us and them’ atmosphere; freedom and equality is coming to the masses! For many, getting a verified Twitter account can make a significant validation of a brand’s reputation. Unlike [...]

18 07, 2016

Shortlisted for the CIPR Pride Awards 2016

Awards are great, but the proof is in the outcomes  We’re chuffed this afternoon here at DTW towers. We’ve been shortlisted for 3 CIPR Pride awards for our work (we find out in December if we have actually won). One shortlist for media relations work with local authorities across the north east region on a [...]

18 07, 2016

A Guide To Pokemon Go For Business

Is Pokemon Go a new marketing platform for business? There’s a new craze on the loose. You may have observed groups of people walking around your town talking about ‘gyms’ and ‘Pokestops’ and teams.  They’ll all be looking at their phones. Or you may have seen videos of stampedes of crowds in New York running into [...]

26 05, 2016

Elected mayors, devolution and #50shadesofred

The LGA and the CIPR’s Local Public Services Group put on a cracking event looking at devolution and communications in Newcastle today […]