Project Description

R&CC_full time prospectus & pics_2015_16_mock upTo support its £30 million investment in a new further education college and HE centre, Redcar & Cleveland College wished to totally reposition its brand and reinvigorate its student recruitment marketing.

DTW worked with the college for ten years to 2015 to create and deliver a series of strategic marketing and PR campaigns to recruite students, engage business partners and boost reputation.

Our work resulted in:

  • Increased investment and enquiries for full and part-time courses
  • Increased attendance at college open events
  • The development of a high profile and inspirational annual awards ceremony celebrating student successes.
Having worked with DTW over a period of 20 years across more than one large public sector organisation, I could not recommend their services more highly. DTW is a very creative organisation with fresh ideas that has always intelligently segmented customer bases creating highly effective marketing strategies and campaigns with excellent results.
Gary Groom, Former Principal, Redcar & Cleveland College

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