"…a very big thank you for everything you have done to make the HE Centre launch so fantastic. There was not one thing we could have done to make it any better it was truly amazing. You always go the extra mile and there is such attention to detail."

Gary Groom, Principal, Redcar & Cleveland College

To support its £30 million investment in a new further education college and HE centre, Redcar & Cleveland College wished to totally reposition its brand and reinvigorate its student recruitment marketing.

We successfully developed a new corporate identity for the College including launch of a new website www.cleveland.ac.uk The work to build the College brand and promote enrolments has continued since we were first appointed with a rolling annual programme, which includes:

• Strategic marketing and communications planning
• Further web development and e-marketing
• Media relations
• Advertising campaigns
• Publications
• Event management

DTW has also introduced digital based communications tactics to the College, including social media campaigns, video production, electronic communication with current and prospective students and social networking.

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