Don’t cause a bincident – Summer fire prevention campaign

Our design studio started by developing a bold, attention-grabbing, and colourful creative concept for the campaign around a bright summer theme, with high-impact graphics to capture the general public’s attention – warning the public not to cause a ‘bincident’.

The campaign imagery remained consistent across the range of targeted materials with the use of “Bincident” to simplify and describe fires that occur in the waste management processes.

The campaign was used to highlight the most common causes of recycling and waste fires which can occur from the improper disposal of items such as compressed gas, BBQ and firepit ashes, cigarette lighters, matches, batteries, electronic devices, flammable liquids and vape devices.

It urged the public to instead take flammable or explosive items to a household waste recycling centre or check with their council about which service to use.

Campaign delivery included a digital supporter toolkit for organisations to download from the ESA website – assets were developed to be organically published across social media channels and adaptable to their own needs.

The toolkit included social media content for use over various platforms, graphics and a user guide for supporters to use to make their own collateral – some created physical signage at Household Waste Recycling Centres and other public spaces.