Overlooking the North Yorkshire coastline, Hunley Hotel & Golf Club has four golf courses, accommodation, a restaurant and clubhouse, and facilities for business meetings/conferences and weddings.

We worked with the hotel to develop a PR and marketing plan incorporating campaigns targeted at four distinct audiences, all of which had limited awareness of Hunley’s offering:

• Golfers – locally and regionally
• Local residents
• Couples planning to get married
• Businesses

We developed a brand identity for the hotel along with a suite of marketing materials, designed and built an attractive and easy to navigate website, as well as professional e-bulletins and e-newsletters to communicate well-targeted offers, promotions and events, to inspire previous guests to revisit.

We also devised a PR programme that resulted in substantial feature articles being published in leading golf magazines in addition to positive media coverage in the local and regional press and broadcast media.

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