Project Description

Cumbria County Council – The Digester Diet

DTW was asked by Cumbria County Council to come up with an innovative way to help them increase the number of food waste digesters sold across the county. Our challenge was to present food waste digesters in a humorous way whilst also informing the audience of their key benefits.

This video was used as part of a wider social media campaign across Twitter, Facebook and YouTube as well as a video on demand advert on ITV Player and contributed to almost 3,000 Cumbrian homes starting to digest their food at home. This is the social media cut.

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