To support its £30 million investment in a new further education college and HE centre, Redcar & Cleveland College wished to totally reposition its brand and reinvigorate its student recruitment marketing.
DTW worked with the college for ten years to 2015 to create and deliver a series of strategic marketing and PR campaigns to recruite students, engage business partners and boost reputation.
Our work resulted in:
- Increased investment and enquiries for full and part-time courses
- Increased attendance at college open events
- The development of a high profile and inspirational annual awards ceremony celebrating student successes.