Filming – that’s easy these days – you just get the iPhone out and start recording, no need to plan anything. Not true…..
Whilst it’s tempting to think that capturing a long-term project on film is a case of just getting on with it, taking that approach could result in you running into headaches and problems as you get further down the line.
Having worked on a number of long-term filming projects for our clients, I thought it would be useful to share some of the key considerations we think about on day one.
Planning is the key to any successful project, and this is especially true of film. Think about not only what you want to produce now, but also what you might want to produce in future and why it’s needed. Ensure that you factor your future content requirements into things like the questions you ask in interviews, the illustrative footage you capture and the points in time that you decide to film things.
When working with clients like the Law Society, we regularly capture a range of content in interviews that we can go back and reuse/repurpose for many months (or even years in some cases).