Project Description

A689 Route Guide

DTW worked with Road Safety GB North East to a road safety video aimed at motorcyclists in the North East of England. Using a combination of aerial, roadside and on-bike filming, we created a route guide for one of the most problematic route in the region for motorcycle accidents.

Our aim was to highlight key issues and raise awareness of potential road hazards in a visually appealing way that was easy to understand and follow. This video was used across social media and as part of an advertising campaign on YouTube.