Community Engagement Marketing Public Relations Strategy
Infrastructure, Regeneration and Energy
To provide public and media relations and community engagement support to aid Quantafuel to:
We developed and are currently delivering a three-phase programme of work as below:
Phase 1 – development of a communications strategy and plan for the project
This was based around audience insight and stakeholder mapping and a detailed understanding of the technology and the proposed operations.
We developed a communications plan, setting out objectives, identifying stakeholders and detailing an agreed core story, along with key messages, about the company and the proposed Sunderland development that explains in plain English:
The strategy also included agreed communications channels and tactics, a timeline for planned activity and proposed metrics for measuring success.
Phase 2 – media, political and community engagement
DTW led a co-ordinated outreach programme of media, political and community engagement that began in the early stages and ran throughout the planning period. This included:
Phase 3 – ongoing engagement as the plant comes to life
This is a future phase of work – building on the pre-construction engagement activity, maintaining momentum and engagement with local stakeholders, and ensuring that Quantafuel is playing its part in the community as a good neighbour to nearby residents and businesses.
Planning permission was granted in February 2023.
Quantafuel has a clear and consistent story to tell about its technology, its plans for Sunderland, its future expansion plans for other parts of the UK and how it is going to engage with the community.
The plans were well received by local politicians from all parties and by the majority of neighbouring businesses and residents. Pre-application consultation events were successful and resulted in local people coming forward to express an interest in job opportunities.
We secured in-person briefings for Quantafuel and subsequent endorsement from the Leader of Sunderland Council for the proposals, as well as extensive supporting media coverage in the North East.
DTW has been appointed by Quantafuel to support on other projects, and this communications model is now being used for other Quantafuel sites being developed in the UK.
tonne per annum plastics recycling facility approved
new permanent jobs
of Sunderland Council's Planning and Highways Committed voted for the plans