We’ve developed and implemented the Law Society’s annual Solicitor Brand campaign for six years through to 2020.
The aims have been to:
Our strategy throughout has been to educate, inform and inspire our audiences to drive them to use a solicitor.
Using our ‘Solicitors: Here to Help’ strapline in 2019, we ran a national campaign right across England and Wales.
We designed simple but high-impact creatives. featuring videos and photos of real solicitors and clients to maximise authenticity.
Alongside this we brought legal issues to life in an engaging way, using quirky creatives to convey serious messages through the use of iconography, illustration and animation.
These were featured in editorial and advertising content across TV, radio, social media, Spotify, press and outdoor channels.
The 2019 Solicitor Brand Campaign achieved:
social media interactions and engagements
social media impressions
radio advert impressions
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