Regulation Change digital campaign

Working closely alongside the SRA’s in house digital team, we developed a cross-platform digital campaign which closely integrated with direct outreach activity the SRA was carrying out with firms to promote uptake of the clickable logo.

To provide a simple, yet effective way of driving engagement, our creative centred on a short animation that set out the changes in an easy to understand way. The animation was then used as the basis of a range of social media graphics and shorter animated assets used across campaign channels.

Targeted advertising activity was delivered across Google Display and Video Networks, LinkedIn and Facebook, driving traffic to tailored landing pages which allowed us to benchmark the quality of the visits and refine our approach as the campaign progressed.

Real-time reporting on the success of the campaign was facilitated through an online dashboard, allowing the SRA team access to key campaign metrics and KPIs whenever they needed.