Community Engagement Design Marketing Public Affairs Public Relations Strategy Video
Infrastructure, Regeneration and Energy
The Mersey Gateway Project was a major scheme to build, operate and maintain a new £1.86 billion toll bridge over the River Mersey. DTW delivered PR, community relations, communications and public affairs support to support the delivery of the project over an 11-year period.
We started with a clear vision that we needed to communicate to all stakeholders, that this project was ‘more than just a bridge’. This simple vision and message underpinned all of our work over the course of the contract.
We guided the Mersey Gateway team (Halton Borough Council and construction consortium Merseylink) with strategic communications support through three general elections, 10 planning applications, a public inquiry, and three years of a major construction project with significant traffic disruption throughout. We also helped the council manage and communicate the high-profile introduction of tolls on the new bridge and also the existing Silver Jubilee Bridge.
Clear, honest and transparent communication with all stakeholders – residents, politicians, commuters and potential private sector partners, was critical throughout.
In October 2017 the new Mersey Gateway toll bridge opened. It now carries two million vehicles each month, meaning quicker, easier and more reliable journeys.
The overall delivery of the project was a success with the Mersey Gateway bridge opening in October 2017:
We’re still working with the client today to provide ongoing consultancy support.
Cross party backing from regional MPs
Web page views during construction phase of project