Look Out For Each Other

Over the past ten years, we have created and implemented many road safety campaigns aimed at safeguarding the most vulnerable road users across the North East. 

Working with the RSGB NE team, we identified the most at-risk groups – young people, children, cyclists, possible drink and drug drivers, pedestrians, motorcyclists and at-work drivers. 

We developed an overarching Look Out For Each Other brand and devised eye-catching and informative campaigns for each vulnerable road-user group, using a mix of social media, graphics, public and media relations, video, website, design and advertising to engage the audience and reduce collision rates. 

For the 2023 Young Drivers campaign, we filmed local college performing arts students; for cyclists, we filmed with Durham University Cycling Club; and to help safeguard children we enlisted the support of schools across the region. 

We used case studies, storytelling, clear messaging, statistics, media relations, and engaging, emotive graphics and video to highlight the impact of dangerous or careless behaviour on the roads and how just one mistake could change the lives of so many.