The power of animation

We’re a multi-talented bunch here at DTW and we’ve had great fun creating illustrations for, and animating, our advert for the Law Society’s ‘Use a professional. Use a solicitor’ campaign.

The advert, which launched on ITV Player in March 2015, highlights how wills are not just for old people – everyone should have one!

(Turn up your sound)

We wanted to capture the attention of all of those people who don’t yet have a will, or whose circumstances have now changed making their will invalid, and highlight the importance of making a will and using a professional solicitor.

We created an engaging and thought-provoking animation that promoted wills to a younger audience in a fun, creative and eye catching way. By combining clean line drawings with injections of colour and using cute animated characters, we created a stunningly simple but highly emotive advert that resonates with a younger, as well as older, audience.

The 30-second advert was part of a larger campaign DTW worked on for the Law Society as part of its Consumer Campaign. Integrating PR, social media, video, online advertising, out of home advertising and ITV player advertising, 2015 marked the second phase of DTW’s work on this national campaign, pointing consumers to the Find a Solicitor website to search over 140,000 legal professionals to find the best solicitor to suit their needs.

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