The world changed overnight when lockdown was announced. In terms of communications one of the biggest areas of impact was filming. We just had to stop overnight.
Even as we start to emerge from lockdown, challenges around filming aren’t going to disappear completely. We will need to take account of things like social distancing in everything we do.
As lockdown eases we’re making plans for filming over the summer months, but in the meantime, we haven’t stopped ‘doing stuff’. Here are just a few ways you can keep creating fresh content for your channels:
Mine the archives
If you’ve got old film on file, repost things which have worked well for you in the past. Don’t over-churn content and remember that videos you have posted previously may have a shorter shelf-life now than they did when they were fresh.
If you still have access to your raw files and footage for film content you created, consider creating new cuts from it. You can update things like graphics, colour grade and music to give this old content a fresh feel.
Don’t be afraid to self-shoot
Lockdown has resulted in is audiences being much more receptive to content being created in a “user-generated” style. Don’t be afraid to have a go at filming your own videos using a smartphone. It won’t be Academy award winning production values, but sometimes speed is more important.
By investing in a couple of simple tools such as a tripod, microphone and it’s possible to capture a range of shots which you can turn into useable content for your channels.
You can edit this yourself using smartphone apps like Adobe Premier Rush, or have it edited professionally (as we have done for a number of our clients) to add an extra polish to the end product.
Switch to animation
Animation and motion graphics can work just as well as film – sometimes even better. It also has the advantage of being an approach that can be delivered entirely remotely.
Since the start of lockdown, we’ve produced a range of animations for our clients, many of which were originally planned as film projects.
Animation also has the advantage of being flexible and easy to update. This will be increasingly important as we move beyond lockdown and into the world of living with Covid-19.