24 08, 2020

Ethics in the age of Algorithms and AI

2020-08-24T08:26:03+01:00August 24th, 2020|

Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and [...]

3 08, 2020

Are we entering the era of shitposting as a valid communications tactic?

2020-08-03T16:34:12+01:00August 3rd, 2020|

Shitposting masterclass or just a plain shitshow? That’s the question that everyone is asking after the design horror show in the government Covid-19 public health campaign. And it’s not only communications professionals. […]

11 05, 2020

Top tips for managing social media in a Covid-19 world

2020-06-08T12:20:47+01:00May 11th, 2020|

Covid-19 has changed the way businesses and organisations position and market themselves. DTW Strategist Hannah Cheetham takes time to draw breath and consider how organisations need to re-focus social media in a Covid-19 world. The social media world was turned upside down by Covid-19. The landscape changed overnight and content that was appropriate [...]

3 05, 2019

Is social media advocacy the solution to reduced organic reach for brands?

2019-05-03T13:34:37+01:00May 3rd, 2019|

How does having your own private social media army sound? Interesting…then please read on. When it comes to posting content as a brand on the likes of Facebook, Twitter and LinkedIn it’s becoming increasing difficult to reach your audience if you just rely on organic (i.e. you don’t pay to promote it) content. There [...]

7 02, 2019

How to target your audience effectively through social media

2019-02-07T15:05:37+00:00February 7th, 2019|

Recent headlines around data and social media means both consumers and marketeers are feeling wary about using and sharing data on platforms like Facebook. Is data being used ethically? How can it be used to effectively target the right audience? This blog is not here to scaremonger. Instead, it is going to show you how, [...]

26 11, 2018

The lessons, fears and opportunities in AI

2018-12-03T07:46:41+00:00November 26th, 2018|

AI… it’s a Steven Spielberg film starring Jude Law right? It’s a distant concept that isn’t impacting us yet. Think again. Machine learning and AI is growing and already impacts everyone’s lives every day. As I learned in a compelling morning of presentations around AI in PR at the very impressive PROTO in Gateshead, [...]

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