24 08, 2020

Ethics in the age of Algorithms and AI

2020-08-24T08:26:03+01:00August 24th, 2020|

Algorithms and Artificial Intelligence are everywhere. For most people working in communications we’ll already be aware of them and what they do, but a tweet by the Chair of the CIPR’s AI in PR Panel, Kerry Sheehan made me stop and consider what the wider implications of the use of these technologies are now and [...]

25 06, 2020

Making your online meetings a success – our top tips

2020-06-29T11:31:29+01:00June 25th, 2020|

With more and more of us connecting virtually using Zoom, Teams and other online systems, DTW Director Lorna McAteer-Bingham takes a look at some of the simple steps you can take to help make your online meeting a success. One of the biggest changes to businesses as a result of Covid-19 has been the increase [...]

7 02, 2019

How to target your audience effectively through social media

2019-02-07T15:05:37+00:00February 7th, 2019|

Recent headlines around data and social media means both consumers and marketeers are feeling wary about using and sharing data on platforms like Facebook. Is data being used ethically? How can it be used to effectively target the right audience? This blog is not here to scaremonger. Instead, it is going to show you how, [...]

26 11, 2018

The lessons, fears and opportunities in AI

2018-12-03T07:46:41+00:00November 26th, 2018|

AI… it’s a Steven Spielberg film starring Jude Law right? It’s a distant concept that isn’t impacting us yet. Think again. Machine learning and AI is growing and already impacts everyone’s lives every day. As I learned in a compelling morning of presentations around AI in PR at the very impressive PROTO in Gateshead, [...]

30 10, 2018

How to use the new LinkedIn update to increase your reach

2018-11-06T08:47:09+00:00October 30th, 2018|

We all try to keep our LinkedIn feeds up to date don’t we? We try to log in frequently to check-in to the oldest ‘big’ social network out there but let’s face it, for many of us it’s never our most used app or website. Well, this blog might change all that. In October, LinkedIn announced [...]

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