About Pete Whelan

Pete is one of those creative right brain types. You know the sort, bucketloads of ideas and energy, always looking for what’s coming next. He’s a Director of DTW and leads our Keynote Films (link) video production arm. He can mostly be found zooming round the country pulling together storyboards, leading creative sessions, directing video shoots or stuck in a dark room editing great content. He doesn’t like football – he supports Middlesbrough.
12 02, 2020

How to navigate the brave new world of social media regulation

2020-03-05T11:19:33+00:00February 12th, 2020|

Today’s announcement that Ofcom will have more powers to force social media firms to act over harmful content is no surprise, but what does it mean in reality in terms of social media regulation? DTW Director Pete Whelan takes a look at the new proposal and gives four top tips for harassed and harangued social [...]

11 01, 2018

Mobile First – Making your video ads stand out on mobile

2018-01-11T11:13:30+00:00January 11th, 2018|

Last week Facebook released some new research it has carried out around the performance of video ads on its platform. <link to https://www.facebook.com/iq/articles/stand-out-in-feed-optimizing-video-creative-on-mobile> The report makes for some interesting reading and highlights many of the things we already knew - such as video ads developed with a structure and narrative that caters for the way that [...]

18 01, 2016

A Peachy New Year?

2016-11-01T11:26:30+00:00January 18th, 2016|

Ask what Peach is and you will get two different answers depending on who you’re talking to.  Anybody over 25 and not working in social media will tell you that it’s a deliciously sweet and furry fruit that comes from Florida. The others will show you their iPhone and the sparkly new app of the [...]

5 11, 2015

The joy of flight

2016-11-01T11:26:30+00:00November 5th, 2015|

Earlier in the year we hopped over the back wall of DTW Towers into the grounds of historic Gisborough Priory in order to conduct a test flight of the new DJI Inspire drone which our aerial filming partners at iSky had just got their hands on. With the help of our friends at the Gisborough [...]

16 10, 2015

Presenting the facts

2016-11-01T11:26:30+00:00October 16th, 2015|

#Solicitorhour - a year in engagement from Guy Bailey This week Emma Maule, social media officer from The Law Society and I were invited to give a presentation at a PARN communications event in London on Thursday. PARN is the Professional Associations Research Network – the group that works with organisations that are made up [...]