About Pete Whelan

Pete is one of those creative right brain types. You know the sort, bucketloads of ideas and energy, always looking for what’s coming next. He’s a Director of DTW and leads our Keynote Films (link) video production arm. He can mostly be found zooming round the country pulling together storyboards, leading creative sessions, directing video shoots or stuck in a dark room editing great content. He doesn’t like football – he supports Middlesbrough.
3 08, 2020

Are we entering the era of shitposting as a valid communications tactic?

2020-08-03T16:34:12+01:00August 3rd, 2020|

Shitposting masterclass or just a plain shitshow? That’s the question that everyone is asking after the design horror show in the government Covid-19 public health campaign. And it’s not only communications professionals. […]

17 07, 2020

Questions about filming in a pandemic? – Join us for an Instagram chat

2020-07-17T12:12:22+01:00July 17th, 2020|

Wondering how film and video can help you engage your audience and deliver your key messages? We’ll be holding an Instagram chat with DTW’s film production team where you can get answers to all of your questions. […]

12 02, 2020

How to navigate the brave new world of social media regulation

2020-03-05T11:19:33+00:00February 12th, 2020|

Today’s announcement that Ofcom will have more powers to force social media firms to act over harmful content is no surprise, but what does it mean in reality in terms of social media regulation? DTW Director Pete Whelan takes a look at the new proposal and gives four top tips for harassed and harangued social [...]

11 01, 2018

Mobile First – Making your video ads stand out on mobile

2018-01-11T11:13:30+00:00January 11th, 2018|

Last week Facebook released some new research it has carried out around the performance of video ads on its platform. <link to https://www.facebook.com/iq/articles/stand-out-in-feed-optimizing-video-creative-on-mobile> The report makes for some interesting reading and highlights many of the things we already knew - such as video ads developed with a structure and narrative that caters for the way that [...]

18 01, 2016

A Peachy New Year?

2016-11-01T11:26:30+00:00January 18th, 2016|

Ask what Peach is and you will get two different answers depending on who you’re talking to.  Anybody over 25 and not working in social media will tell you that it’s a deliciously sweet and furry fruit that comes from Florida. The others will show you their iPhone and the sparkly new app of the [...]

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