About Karen Westcott

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So far Karen Westcott has created 7 blog entries.
30 06, 2020

Bold, brave and brilliant – A campaign that speaks our language

2020-06-30T12:48:10+01:00June 30th, 2020|

Very occasionally we see an advert or campaign that stops us in our tracks: something that resonates, speaks our language, and makes us sit up and listen. Surprisingly, it doesn’t happen as often as it should – especially when the aim is behaviour change. Maybe that’s because there’s so much noise out there: we have [...]

19 09, 2019

Vote for Northern Spire

2019-09-19T14:39:25+01:00September 19th, 2019|

It’s common knowledge that we love a good bridge here at DTW Towers. So, we’re delighted that Sunderland’s Northern Spire bridge has been nominated in the Institution of Civil Engineers’ (ICE) international People’s Choice Award. The People’s Choice Award is decided by public votes, so it’s time to get involved and cast your vote today. [...]

8 11, 2018

DTW joins Northern Spire team to share tips on ensuring project success

2018-11-09T14:23:37+00:00November 8th, 2018|

The link between communications and PR and good project management is something we’re passionate about, so put us in a conference full of project managers and our ‘inner nerd’ starts to really show. This week DTW joined the Northern Spire team at the Association of Project Managers’ Power of the Profession conference in Manchester. [...]

20 10, 2018

It’s a 10! When the project you love takes centre stage on BBC Strictly

2018-11-01T08:54:30+00:00October 20th, 2018|

There are times in PR and communications when something pretty amazing happens – and for our Northern Spire team, and particularly me, that time has been this week. After all, it’s not every day you manage to get your client’s brand new landmark bridge in front of 11million people on the biggest show on [...]

5 09, 2018

Northern Spire opening hits the heights

2018-09-05T15:29:18+01:00September 5th, 2018|

Last week was quite a week for team DTW, and a career highlight for me, personally. After three amazing years of working with Sunderland City Council and contractor Farrans Victor Buyck Joint Venture on the city’s new impressive cable stayed bridge, Northern Spire finally opened to traffic. Our role throughout had been to use [...]

5 11, 2015

People, compassion and good PR

2016-11-01T11:26:30+00:00November 5th, 2015|

Karen Westcott, DTW PR Manager, looks at the key ingredient into the best PR responses to adversity. Public relations and the management of reputation is often heavily criticised and the butt of ill-informed jokes, particularly when it comes to discussions around politics, the need to save money and hiring ‘unnecessary and expensive’ consultants. Too often [...]

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