Web2.0 and Social Networking

 

A fundamental change in how and when information is accessed is underway and is being led by your audience.

 

Power is in the people’s hands for the first time in history as they talk about your brand, your service and your products on their own blogs and social networking spaces such as Facebook and MySpace.

 

Organisations no longer have the monopoly on what is said about their products and services . Organisations which embrace and engage with their audience across these new conversation platforms are learning from what their audience is saying and opening themselves up to a new era of communication.

 

At DTW we understand both the opportunities and challenges of embracing this sea of change in how we communicate, and are developing platforms which encourage engagement between organisations and their audience groups.