North Yorkshire Fire & Rescue Service wished to improve its communications and marketing whilst at the same time cutting costs by up to 20%.

We developed a three-year communications strategy centred around the concentration on digital media, which included a new website, a Twitter feed, and use of video for visual content such as the organisation’s award-winning “extrication team”.

In addition, the corporate identity was refreshed and new guidelines developed to bring consistency to the brand. The full outcomes of the new approach will be monitored throughout the period 2011 to 2014. Cost savings will be seen from 2012 onwards, whilst the investment in web-based communications has already shown improved engagement with the far-flung communities of North Yorkshire.

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