Facts and trust crucial to good PR practice

New research from YouGovStone highlighted by PRmoment shows that journalists are only interested in the facts and think that PR agencies are getting worse. You wouldn’t expect me to agree completely. I don’t. Journalists’ opinions on this are always interesting, but you have to remember the role of a good PR – whether in-house or at an agency - is not to please the media, it is to represent the client. The two sometimes go together, but life isn’t always that simple. In today’s multi-channel world good PR and effective communications is about much more than providing media friendly copy to the local business desk. That said, PRs must maintain good, open and honest relationships with journalists, whether dealing with good news or bad. Break that trust and you cannot operate effectively. As for agencies not checking their facts, this is a cardinal sin, but there is a strong argument that this is

Posted on: 16th November 2011

To thank or not to thank?

Mike Hughes, the Evening Gazette's Business and Features Editor, blogs over on their website about feeling (if I might paraphrase) a little perturbed when PRs thank him when he runs a story from them.

Posted on: 12th June 2011

No coverage, no fee – the future for PR?

I’ve come across a couple of agencies in the last few weeks who are selling their services on the back of a no coverage, no fee model.

Posted on: 22nd June 2010

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