Tales from the design desk

Today it is freezing in studio (well, not literally – there isn’t ice forming on the inside of the windows and my diet Coke hasn’t frozen solid but it is distinctly chilly and we’re all huddled over heaters) and I am trying to design packaging concepts. This is fun but complicated. I have the company’s logo to work with, so I have a basic colour scheme to base the designs on, and I have some sample packaging I’ve rounded up to show to the client to see what sort of approach they prefer. I’ve selected some paper stocks that I think are rather spiffy (unusual, fancy paper is like cat-nip to designers. You should see Paula sniffing magazines, hoping for a whiff of Munken Polar, or just stroking a sample book with a wistful look on her face) and am considering the use of screen-printing, spot UV, debossing, embossing and laser-cutting

Posted on: 17th January 2012

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