What makes a logo?

A logo is the visual identity of a company or business. It communicates the owner’s intended message in a distinct and unique form that sets the company apart from its competitors within the same market. It doesn’t need to show what the company does, makes or sells but it does need to be appropriate, simple and versatile. Think of some of the most iconic logos that you see regularly – Nike, McDonalds, Apple, Coca-Cola. They can be used on a variety of applications and even be reproduced without their corporate colours and yet they are still instantly recognisable. They are simple, timeless and memorable. They are also fun to design. I love designing logos. So do the others. We have sometimes been known to break into a fistfight to decide who gets to work on a logo (I exaggerate slightly – we normally settle it with a game of rock, paper,

Posted on: 7th December 2011

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